Is social media a fad? Just another over-hyped overnight phenomenon that will perish as quickly as it flourished. Or is it a trend that could cause a dramatic (and permanent) shift in the way we communicate and build influence, the way businesses market their goods and services and the way information is disseminated. The following video based on the book Socialnomics by Erik Qualman present some startling statistics that are hard to ignore by well, anyone.
Not only has social media 'overtaken pornography as the #1 activity on the Web' but if facebook were a country, it would be the world's third largest behind China and India.
According to Erik, "We don't have a choice on whether we DO social media, the question is how well we Do it."
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